Wednesday, February 4, 2009

Project Logo

One of the latest efforts at the vocational toy project has been developing our own logo. Such an assignment is useful at first as it allows participants to gain real world experience in graphic design and marketing. Yet this is also important because it allows participants to take ownership of everything they create, as well as sharing a bit of themselves with the world. All told, a half dozen people contributed to the design process, and in turn we’re pleased by how it represents everyone involved.

The outside border is a merger between our first two projects, a wood and canvas square frame, overlaid with a diamond kite. This creates a frame in itself that has 24 independent lines (one for each member of the team) and is filled with colors most representative of our Arab participants. Within the frame is the Arabic name of the project – “Ibda” – spelled out as the heart we all share. In turn, everything we produce is “Made with love in the Middle East.” A true collective accomplishment.

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